Category management in a Customer Team / Trade Marketing - Internship
1) Category management in a Customer Team
Mission
You will assist key account managers in their missions.
Responsibilities
You act as a business owner in the follow up of different projects you will be in charge of:
· You take part in the organization of major promotional events
· You take part in the launch of a major innovation for the company in a dedicated customer
· You analyze customer and major promotional events data.
· You make recommendations.
Communication
You communication inside the team and with other team is best in class.
Environment
You are daily managed by a commercial director.
2) Trade marketing
Mission
You are in a multifunctional team which is dedicated to a P&G category
and whose mission is to coordinate work between different departments
(finance, logistics, and marketing) to propose a global strategy to all customer teams.
Objective
Discover the basics of trade marketing and category management
Description
· You take part in the launch of new products: development of concept sells, promotional selling support,
and creation of new selling tools (display; launch box for sales representatives….)
· You are in a multi functional team and you work with all departments (finance, marketing and sales department) to build new strategies.
You will be trained on category management: how the trade marketing team uses its expertise to internally deploy its strategy to customer teams.