What Customer Business Development is?
The Customer Business Development (CBD) concept, which P&G pioneered, came from recognising that two-way partnerships with our customers are fundamental to the growth of our business.
CBD lead the interface with our customers and develop strategic selling concepts and activities to grow P&G's business and the customers' sales. We work with our customers, whether at retail, distributors, headquarters, influencers or end-users, to align strategies and exchange capabilities, competencies and assets. The common objective is that both companies achieve greater turnover, market share and profitability than they could have achieved separately.
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