BACKGROUND
Procter & Gamble is one of the largest and most successful fast moving consumer good companies in the world. Our company has a broad portfolio of trusted brands including Pampers, Whisper, Pantene, Mach3, Pringles, Iams, Oral-B, Olay, Head & Shoulders, Wella, and Gillette. The P&G community consists of 135,000 employees representing over 140 nationalitiess worldwide. What began as a family-operated soap and candle company in 1837, is now a US$ 80 billion company providing products and services of superior quality and value to consumers in 180 countries.
As a company, our commitment is focused on touching and improving the lives of consumers worldwide. Three billion times a day, P&G brands touch the lives of people around the world. Our corporate tradition is rooted in the principles of personal integrity, respect for the individual, and doing what is right for the long term.
As well as being reputed as one of the best marketing organisations in the world, we also have a strong focus on research and development, and in bringing major scientific innovations to the market through the depth and breadth of our scientific capability. Improving the lives of consumers worldwide is about more that just great products and services; we also take responsibility for environmental quality, for corporate governance and for relationships with communities in which we live and operate our businesses.
Procter & Gamble has a strong presence in the Asian region, and has been present in since 1985.
OBJECTIVES
Procter & Gamble recognizes that in today's increasingly competitive marketplace, it is essential to build brand awareness, trial and loyalty through strong marketing and PR activities in order to ensure the success of our product initiatives in the market, and to build long term brand equity.
On an organizational side, we are keen to create a truly first class PR capability. The External Relations team works closely with media and key stakeholders in the ASEAN, Australasia, India, Japan and Korea markets, as well as with the regional PR managers on the ground. This encourages both sharing and reapplication of best practices as well as reflecting the strong regional corporate structure.
JOB DESCRIPTION
- Responsibility for the PR activities relating to the haircare and skincare brands on a regional basis
- Setting the strategic vision and annual PR programs on a regional level
- Developing PR toolkits and PR content material to be deployed to the Asia PR managers
- Bringing the outside in: leveraging beauty expert relationships (media, celebrities, key opinion leaders) to help build the business
- Crisis management and issue prevention